Title | VIDEO VOYEUR |
Brand | YOUTUBE INDONESIA |
Product / Service | YOUTUBE OFFLINE |
Category | D01. Use of Film |
Entrant | R/GA SYDNEY, AUSTRALIA |
Idea Creation | R/GA SYDNEY, AUSTRALIA |
Media | ESSENCE DIGITAL Singapore, SINGAPORE |
Production | R/GA SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Dane Van Veen | R/GA Sydney | Art Director |
Oliver Cavanagh | R/GA Sydney | Producer |
Vanessa West | R/GA Sydney | Group Account Director |
Hamish Stewart | R/GA Sydney | Executive Creative Director |
Gavin McLeod | R/GA Sydney | Executive Creative Director |
AJ Musial | R/GA Sydney | Creative Director |
Kate Harrison | R/GA Sydney | Designer |
Kate Allan | R/GA Sydney | Copywriter |
Justine Cusack | R/GA Sydney | Social Stategist |
Alex Weetch | R/GA Sydney | Senior Strategist |
Cory Nicely | R/GA Sydney | Marketing Sciences Manager |
Margo Lowry | R/GA Sydney | Content Producer |
Gertjan Leppers | R/GA Sydney | Executive Production Director |
YouTube pre-roll ads usually come between you and your favourite videos. For YouTube Indonesia, we leveraged the targeted nature of the YouTube platform in a way that has never been done before, pulling our viewers into the pre-roll itself. When a user clicked or tapped on a YouTube video, they didn’t get a random pre-roll ad. They got the video they wanted to watch. They didn’t even know they were watching a pre-roll until a few seconds later when we revealed that the video was actually playing on someone else’s phone, and that they had been caught sneaking a peek. We left the viewer with a powerful message: There’s a smarter way to watch YouTube when you’re worried about quota. To maximise our reach, we created dozens of versions for trending content across YouTube Indonesia’s most popular categories - drama, comedy, how-tos, game shows, and some that were just plain weird.