Title | THOUGHTS |
Brand | NEW ZEALAND TRANSPORT AGENCY |
Product / Service | ROAD SAFETY |
Category | D01. Use of Film |
Entrant | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
Idea Creation | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
Production | RUSKIN FILM Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Lee Prebble | Surgery Studios | Composer |
Barnaby Weir | Surgery Studios | Composer |
Brigid Alkema | Clemenger BBDO / Proximity | Executive Creative Director |
Marty Gray | Clemenger BBDO / Proximity | Producer |
Bethany Omeri | Clemenger BBDO / Proximity | Account Director |
Paul Stent | Clemenger BBDO / Proximity | Audio Engineer |
Frances Cooke | Clemenger BBDO / Proximity | Creative |
Millicent Malcolm | Clemenger BBDO / Proximity | Creative |
Linda Major | Clemenger BBDO / Proximity | Group Account Director |
Paul Graham | NZ Transport Agency | Principal Scientist |
Rachel Prince | NZ Transport Agency | Principal Advisor |
Nathan Price | Ruskin Films | Director |
Claris Harvey | Ruskin Films | Producer |
Ginny Loans | Ruskin Films | Director Of Photography |
Tim Mauger | Blockhead | Editor |
Emily Beautrais | Clemenger BBDO / Proximity | Creative Director |
Stefan Corey | Blockhead | Online Editor |
Two guys are driving home after a chilled afternoon smoking weed. Like any mates who are stoned together, silence is comfortable, and they’re off in their own little worlds as the music sets a relaxed vibe. The driver’s mind begins to wander from the road and we hear his humorous inner thought tangent. The passenger’s mind has also wandered into random, entertaining territories. But as our driver’s focus wains, the unexpected happens and chaos unfolds. Every time the audience saw the ad, a different comedian was voicing the train of thought of each character, showing that whoever you are, it’s hard to stay focused when you’re stoned.