THOUGHTS

Short List
TitleTHOUGHTS
ClientNEW ZEALAND TRANSPORT AGENCY
Product / ServiceROAD SAFETY
CategoryD01. Use of Film
EntrantCLEMENGER BBDO WELLINGTON, NEW ZEALAND
Idea Creation CLEMENGER BBDO WELLINGTON, NEW ZEALAND
Production RUSKIN FILM Auckland, NEW ZEALAND

Brief Explanation

Two guys are driving home after a chilled afternoon smoking weed. Like any mates who are stoned together, silence is comfortable, and they’re off in their own little worlds as the music sets a relaxed vibe. The driver’s mind begins to wander from the road and we hear his humorous inner thought tangent. The passenger’s mind has also wandered into random, entertaining territories. But as our driver’s focus wains, the unexpected happens and chaos unfolds. Every time the audience saw the ad, a different comedian was voicing the train of thought of each character, showing that whoever you are, it’s hard to stay focused when you’re stoned.

Credits

Name Company Position
Lee Prebble Surgery Studios Composer
Barnaby Weir Surgery Studios Composer
Brigid Alkema Clemenger BBDO / Proximity Executive Creative Director
Marty Gray Clemenger BBDO / Proximity Producer
Bethany Omeri Clemenger BBDO / Proximity Account Director
Paul Stent Clemenger BBDO / Proximity Audio Engineer
Frances Cooke Clemenger BBDO / Proximity Creative
Millicent Malcolm Clemenger BBDO / Proximity Creative
Linda Major Clemenger BBDO / Proximity Group Account Director
Paul Graham NZ Transport Agency Principal Scientist
Rachel Prince NZ Transport Agency Principal Advisor
Nathan Price Ruskin Films Director
Claris Harvey Ruskin Films Producer
Ginny Loans Ruskin Films Director Of Photography
Tim Mauger Blockhead Editor
Emily Beautrais Clemenger BBDO / Proximity Creative Director
Stefan Corey Blockhead Online Editor