MADE IN 17 HOURS
| Title | MADE IN 17 HOURS |
| Brand | TOSHIBA |
| Product / Service | LAPTOP |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Paul Nagy | Clemenger BBDO | Executive Creative Director |
| Luke Hawkins | Clemenger BBDO | Creative Director |
| Ben Smith | Clemenger BBDO | Creative Director |
| Daniel Mortensen | Clemenger BBDO | Senior Designer |
| Toby Clark | Clemenger BBDO | Planner - Social Specialist |
| Denise McKeon | Clemenger BBDO | Head of Integrated Production |
| Brendan Forster | Clemenger BBDO | Head of Creative Technology |
| Anthony Tiernan | Clemenger BBDO | Senior Sound Engineer |
| David Halter | Clemenger BBDO | Digital Planning Director |
| Josh Speight | Clemenger BBDO | Digital Producer |
| Simon Hayes | Clemenger BBDO | Art Director |
| Giles Clayton | Clemenger BBDO | Copywriter |
| James Beswick | Clemenger BBDO | Senior Creative |
| Katrina Jarratt | Clemenger BBDO | Senior Creative |
| Tim McPherson | Clemenger BBDO | Head of Craft |
| Kirstin Ross-McLeod | Clemenger BBDO | Senior Account Director |
| Jodie Schwartfeger | Clemenger BBDO | Account Manager |
| Jill Cummins | Clemenger BBDO | Planner |
| Janice Zets | Clemenger BBDO | TV Producer |
| Annabel Jewers | Clemenger BBDO | Content Director |
| Robin Sung | Clemenger BBDO | Content Director |
| Toby Royce | Clemenger BBDO | Senior Editor |
| Alex Gutteres | Clemenger BBDO | Offline Editor, Case Study |
Brief Explanation
To prove the impressive 17 hour battery life credentials of the Toshiba Protege Z20T Ultrabook, we issued renowned Japanese artist Tomokazu Matsuyama a unique challenge. Create an entire exhibition from scratch on the 17 hour journey from Tokyo to Sydney, using only one fully charged Portege Z20T. The challenge began the second Matzu unplugged the notebook in his Tokyo studio. He was then racing against the clock, and the Ultrabook's battery life, to complete as many artworks as he could during his 17 hour journey to the opening of the exhibition at the Museum of Contemporary Arts in Sydney. The film documents his journey.