LIFELINE
| Title | LIFELINE |
| Brand | QUALCOMM |
| Product / Service | QUALCOMM SNAPDRAGON |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | OGILVY & MATHER New York, USA |
| Idea Creation | OGILVY & MATHER New York, USA |
| Media | NEO@OGILVY Beijing, CHINA |
| Media 2 | NEO@OGILVY New York, USA |
| PR | OGILVY & MATHER New York, USA |
| PR 2 | DI GENNARO New York, USA |
| PR 3 | BURSON MARSTELLER Beijing, CHINA |
| Production | OGILVY & MATHER New York, USA |
| Production 2 | ANONYMOUS CONTENT Culver City, USA |
| Production 3 | APRIL HARVEST PRODUCTIONS Shanghai, CHINA |
| Production 4 | ARCADE EDIT Santa Monica, USA |
| Production 5 | TIMBER Santa Monica, USA |
| Production 6 | PULSE MUSIC New York, USA |
| Production 7 | H&O PRODUCTIONS NEW YORK, USA |
Credits
| Name | Company | Position |
|---|---|---|
| Teddy Lynn | Ogilvy New York | Chief Creative Officer |
| Aaron Mosher / David Yankelewitz | Ogilvy New York | Group Creative Director |
| Bastien Baumann / Chris Rowson | Ogilvy New York | Creative Director |
| Andrew Miller / Lauren Van Aswegen | Ogilvy New York | Senior Art Director |
| Peter Nordstrom / Dan Winikur / Tim Stiefler | Ogilvy New York | Copywriter |
| Matt Bonin / Karl Westman / Nicole Severi / Sebastian Aresco | Ogilvy New York | Production |
| Mark Himmelsbach | Ogilvy New York | President, Content & Social |
| Adam Puchalsky / Lee Sheng | Ogilvy New York | Executive Group Director |
| Brian Lee / Alexandra Andrial / Vanessa Luo / Zora Liao / Faith Stonner / Zoey Dong | Ogilvy New York | Account Management |
| Kim Kozma / Sarah Greenfield / Alice Wei / Michael Bruckstein / Mandana Mellano / Allison Karr / Wynn Kong / Weiwei Yu / Samantha Sutantio / Ryan Kelly / Amy Fraze / Melissa Gorris | Ogilvy New York | Media |
| Armando Bo / Lucas Bucci / Mariana Levy | Screenwriter | |
| Armando Bo | Director | |
| Steve Golin / Eric Stern | Anonymous Content | Executive Producer |
| Vincenzo Landay | Anonymous Content | Producer |
| Danny Bensi / Saunder Jurriaans | Pulse Music | Composer |
| Paul Martinez | Arcade Edit | Film Editor |
| Kristen Thon Webb | Arcade Edit | Executive Producer |
| Kevin Lao | Timber | Creative Director |
| Lauren Loftus | Timber | Senior Producer |
| Joshua Teicher / Nikki Draak | H&O Productions | Post Production |
Brief Explanation
Kai, a young Chinese man who is the heir to a pharmaceutical fortune, wakes up one morning in his Shanghai home to discover that his true love, an American woman named Emma, has vanished without a trace. Confused and distraught Kai fears she has left him until he receives a mysterious package containing Emma’s phone. Over the subsequent 30-minutes Kai must use Emma’s phone (and many of its differentiated features) to figure out what has happened to Emma, who she really is, and get to the bottom of both their relationship and her disappearance. Along the way he will be forced to question his beliefs, his family and his love for Emma.