SEARCHING

Short List
TitleSEARCHING
ClientUNILIVER
Product / ServiceDOVE
CategoryB07. Corporate Image & Sponsorship
EntrantJ. WALTER THOMPSON Sydney, AUSTRALIA
Idea Creation J. WALTER THOMPSON Sydney, AUSTRALIA
Production COLLIDER Sydney, AUSTRALIA

Brief Explanation

Parents want to believe that their daughters are happy, confident and immune to the social pressures surrounding body image. But what if you could see what your daughter is really searching for online? Would it tell you a different story about her self-esteem? We brought a group of parents into a classroom for a different kind of lesson – a search history lesson to understand what girls their daughter’s age are really searching for online, and what that could mean for their self-esteem.

Credits

Name Company Position
Simon Langley J.Walter Thompson Sydney Executive Creative Director
Angela Morris J.Walter Thompson Sydney Executive Planning Director
Anastasia Nielsen J.Walter Thompson Sydney Print Producer
Milly Hall J.Walter Thompson Sydney Group Account Director
Giles Clayton J.Walter Thompson Sydney Copywriter
Simon Hays J.Walter Thompson Sydney Art Director
Ana Lynch J.Walter Thompson Sydney Group Account Director
Amanda Slatyer J.Walter Thompson Sydney Broadcast Director
Joanna krol - Slocombe J.Walter Thompson Sydney Account Manager
Rebekah O'Grady J.Walter Thompson Sydney Account Executive
Jack Naylor Collider Director
Jack Naylor Collider Director
Aineslee Littlemore Collider Producer
Alex Feegans Collider Editor
Cybele Malinowski Network Director
Links
Video URL