Brief Explanation

Taiwan is the highest density of scooter driving. The accidents happen very often even though the policy of conducting compulsory insurance practices for many years. The motorcyclists keep passive attitude that just being careful while driving, there would be no accidents happen; therefore, it is unnecessary to spend extra budget on other type of insurance. However, client would like to change the motorcyclists’ passive attitude, and also look forward to increasing the customers’ purchase while the awareness of compulsory insurance is rising. We classify the specific motorcyclists driving behaviours from northern, central, and southern as the script of this video to attract Internet users’ attention. Combined popular saying with the feature of local areas, we aim to tell motorcyclists to drive safe and accidents happen all the time and it is more protective of conducting compulsory insurance from the talk of the specific driving behavior of motorcyclists.