THERE'S NO ONE SOMEONE WON'T MISS

Short List
TitleTHERE'S NO ONE SOMEONE WON'T MISS
ClientTRANSPORT ACCIDENT COMMISSION VICTORIA
Product / ServiceTRANSPORT ACCIDENT COMMISSION VICTORIA
CategoryA14. Public Sector & Awareness Messages
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Idea Creation CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Contributing TRANSPORT ACCIDENT COMMISSION Geelong, AUSTRALIA

Brief Explanation

249 people died on Victorian roads last year. But it’s hard to imagine that number as anything more than just that: A number. TAC needed to humanise this road toll and get people to think of it not as a statistic, but as 249 loved ones who were torn away from their friends and family. With this in mind, we created a commercial featuring an unscripted man-on-the-street-style interview with real a working class Victorian. In the spot, this Victorian citizen is told that 249 people died on our roads last year, and then asked what he thinks a more acceptable number might be. He responds with 70, but what he doesn’t know is that many of his family members are waiting around a corner. Once he says 70, that exact number of family members emerge. Thus showing him (and the audience) why zero is the only acceptable number.

Credits

Name Company Position
James McGrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Chief Creative Officer
Paul le Couteur Flagstaff Studios Sound Designer / Engineer
Sonia von Bibra Clemenger BBDO Melbourne Agency Executive Producer
Emma Johnson Clemenger BBDO Melbourne Senior Agency Producer
Stephen de Wolf Clemenger BBDO Melbourne Creative Director
Jim Robbins Clemenger BBDO Melbourne Senior Copywriter
Matthew Pearce Clemenger BBDO Melbourne Senior Planner
Naomi Gorringe Clemenger BBDO Melbourne Group Account Director
Kate Joiner Clemenger BBDO Melbourne Senior Account Manager
Lee Simpson Clemenger BBDO Melbourne Managing Partner
Sam Cockfield Transport Accident Commission Victoria Manager, Road Safety
Jarrick Lay Clemenger BBDO Melbourne Senior Account Manager
Luke Thompson Clemenger BBDO Melbourne Creative Director
Jessica Truong Transport Accident Commission Victoria Manager, Technical & Policy, Road Safety
Jodi Gubana Transport Accident Commission Victoria Marketing Manager, Community Relations
The Glue Society (Jonathan Kneebone) Will O'Rourke Director
Ryley Brown Will O'Rourke DOP / Cinematographer
Helen Morahan Will O'Rourke Producer
Mike Lutman The Butchery Editor
Eugene Richards The Butchery Flame Artist
Rob Law Freelance Music Composer