Brief Explanation

Knorr is a B2B brand in China that only targets professional chefs. Knorr used film in the Chinese social platform We Chat to target professional chefs in China. The precision of the targeting allowed Knorr to tell a story that was highly relevant to professional chefs and their friends and family in the run up to Chinese New Year (CNY) 2016. The film was shared at unprecedented levels by chefs, because it spoke to them directly. It launched a social campaign that engaged chefs all over China and generated millions of euro of sales with an ROI of 69:1.