45 KG
Bronze Spike
| Title | 45 KG |
| Brand | A.P. HONDA |
| Product / Service | A.P. HONDA BLOOD DONATION |
| Category | A15. Charities & Appeals |
| Entrant | DENTSU ONE Bangkok, THAILAND |
| Idea Creation | DENTSU ONE Bangkok, THAILAND |
| Production | SUNSHINE ETC Bangkok, THAILAND |
Credits
| Name | Company | Position |
|---|---|---|
| Subun Khow | DENTSU ONE (BANGKOK) | Chief Creative Officer |
| Subun Khow | DENTSU ONE (BANGKOK) | Chief Creative Officer |
| Monchai Visuttinont | DENTSU ONE (BANGKOK) | Creative Director |
| Monchai Visuttinont | DENTSU ONE (BANGKOK) | Creative Director |
| Sutassarin Ankumpoch | DENTSU ONE (BANGKOK) | Copywriter |
| Tanachai Sutthisereesakul | DENTSU ONE (BANGKOK) | Senior Art Director |
| Vorawit Prakornkaew | DENTSU ONE (BANGKOK) | Head of Production |
| Thitiporn Punsakul | DENTSU ONE (BANGKOK) | Account Management Director |
| Thanisorn Baingern | DENTSU ONE (BANGKOK) | Group Account Director |
| Kumphol Witpiboolrut | SUNSHINE-ETC CO., LTD. | Director |
| Thanakrit Wongwaraphan | SUNSHINE-ETC CO., LTD. | Assistant Director |
| Prapope Duangpikool | SUNSHINE-ETC CO., LTD. | Cinematographer/D.O.P |
| Manop Boonwipas | SUNSHINE-ETC CO., LTD. | Editor |
| Khanuengnit Wichitsakonkit | SUNSHINE-ETC CO., LTD. | Producer |
| Terdsak Janpan | Cine Digital Sound Studio Co., Ltd. | Sound Designer |
Brief Explanation
As an authorized distributor of Honda motorcycle in Thailand, A.P. Honda is notably known as a great contributor to society in which actively participates in blood donation campaigns. A.P. Honda want to help raise awareness for blood donation among those donors who are in different stages of donation lifecycle. Knowing that not only blood transfusion plays a vital role in saving humans’ lives, but also we want to demonstrate how it can help people around a patient such as their family members who love them most and await the return of patients. The video dramatically shows touching story, which will make people learn and realize the value of donation that is greater than what they are thinking.