HASSLE
| Title | HASSLE |
| Brand | VISA TAIWAN |
| Product / Service | DEBIT CARD |
| Category | B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
| Entrant | BBDO TAIWAN Taipei, CHINESE TAIPEI |
| Idea Creation | BBDO TAIWAN Taipei, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Leong Wai Foong/Martin Tsai/Sam Cheng/Avery Chiang/Jill Yin/Pelisy Kao | BBDO Taiwan | CCO/ECD/ACD/AD/SCW/CW |
Brief Explanation
Taiwan's electronic payment has not been popularized so most people still use credit card and cash payments. Especially for young adults, they fear of having a bad credit. These are all reasons why they still use the old-fashioned way paying.We found out that as a popular slang word, young people usually use “A Sun Yat-sen” to refer to the $100 bill. We used our Founding Father to represent the hassle as an irony towards the younger generation that they still use the traditional way of paying.