ROAD SAFETY AND FUN
| Title | ROAD SAFETY AND FUN |
| Brand | JAPAN AUTOMOBILE FEDERATION (JAF) |
| Product / Service | JAF MEMBERSHIP |
| Category | B03. Cars & Automotive Products & Services |
| Entrant | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Idea Creation | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Production | SIMPLESHOW JAPAN Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Tetsu Yoshida | simpleshow Japan Inc. | Chief Executive Officer |
| Tomoko Maruo | simpleshow Japan Inc. | Project Manager |
| Tohru Kobayashi | simpleshow Japan Inc. | Project Manager |
| Eri Shimomura | simpleshow Japan Inc. | Project Manager |
| Astrid Kirk | simpleshow Japan Inc. | Assistant Project Manager |
| Madoro Ishii | simpleshow Japan Inc. | Copywriter |
| Rio Yoshida | simpleshow Japan Inc. | Assistant Copywriter |
| Toshiya Nara | simpleshow Japan Inc. | Producer |
| Naoya Ohtsuka | simpleshow Japan Inc. | Cinematographer |
| Saori Yoshimura | simpleshow Japan Inc. | Editor |
| Yuhi Noi | simpleshow Japan Inc. | Account Director |
| Yuko Makabe | simpleshow Japan Inc. | Account Director |
| Daisuke Sato | simpleshow Japan Inc. | Sound Design Manager |
| simpleshow Academy | simpleshow GmbH | Supervisor |
Brief Explanation
Kazu, his wife Mai and their daughter go for a drive. Kazu is nervous, because Mai has only just gotten her license, but she is confident. And in the worst case, they still have car insurance. Suddenly they get a flat tire. Unfortunately, their insurance doesn't cover this case. However, luckily Kazu is a member of the Japan Automobile Federation (JAF). They receive help on the spot at no extra cost. Kazi explains all the benefits of JAF to his wife and she decides to join as well. With their tire swiftly repaired, the family can continue their trip.