A GIANT'S STORY

Silver Spike
TitleA GIANT'S STORY
ClientAMBUJA
Product / ServiceAMBUJA CEMENT
CategoryA04. Durable Consumer Goods
EntrantPUBLICIS INDIA Mumbai, INDIA
Idea Creation PUBLICIS INDIA Mumbai, INDIA

Brief Explanation

Almost every cement brand talks about strength. The task was to tell the same strength story differently. Enter The Great Khali. The 7 feet 350 pound WWE champion from India - a giant, both literally and in terms of international popularity. We told a story about this giant’s struggles with living in a home incapable of handling his strength. And how Ambuja Cement came to his rescue.

Credits

Name Company Position
Bobby Pawar Publicis Communications Pvt Ltd. Chief Creative Officer
Jigar Fernandes Publicis Communications Pvt Ltd. Executive Creative Director