|Title||A GIANT'S STORY|
|Product / Service||AMBUJA CEMENT|
|Category||A04. Durable Consumer Goods|
|Entrant||PUBLICIS INDIA Mumbai, INDIA|
|Idea Creation||PUBLICIS INDIA Mumbai, INDIA|
|Bobby Pawar||Publicis Communications Pvt Ltd.||Chief Creative Officer|
|Jigar Fernandes||Publicis Communications Pvt Ltd.||Executive Creative Director|
Almost every cement brand talks about strength. The task was to tell the same strength story differently. Enter The Great Khali. The 7 feet 350 pound WWE champion from India - a giant, both literally and in terms of international popularity. We told a story about this giant’s struggles with living in a home incapable of handling his strength. And how Ambuja Cement came to his rescue.