Title | GO STRONG |
Brand | FONTERRA BRANDS NEW ZEALAND, ANCHOR |
Product / Service | ANCHOR MASTERBRAND |
Category | A01. Food |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Production | EXIT FILMS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Dave Brady | Colenso BBDO | Creative Director |
Rachel Morgan | Colenso BBDO | International Group Business Director |
Ben Hopkinson | Colenso BBDO | Business Director |
Eddie Thomas | Colenso BBDO | Senior Account Manager |
Lisa Divett | Colenso BBDO | Planning Director |
Clare Morgan | Fonterra Brand NZ, Anchor | Director of Marketing |
n/a | MediaCom | Media Agency |
Steve Cochran | Colenso BBDO | Executive Creative Director |
Jen Storey | Colenso BBDO | Head of Broadcast |
Allison Yorston | Fonterra Brand NZ, Anchor | Group Marketing Manager |
Mick Stalker | Colenso BBDO | Creative Group Head |
Jim Walsh | Colenso BBDO | Senior Art Director |
Vivienne Jaspers | Exit Films | Producer |
Kiku Ohe | Exit Films | Director |
Simon Price | Exit Films | Editor |
Jeremy Rouse | n/a - Independant | Director Of Photography |
Nigel Mortimer | Blockhead | Online Editor |
Jon Cooper | Franklin Road | Sound Design |
Mahuia Bridgeman Cooper | Franklin Road | Composer |
The film is an honest portrayal of nine real New Zealanders and how they’re displaying physical or mental strength in their everyday lives. From a celestial navigator to a refugee drag queen. An 80-year-old hip hop dancer to a stunt woman mother of three. These cinematic portrayals are intercut with more abstract and dynamic macro shots of Anchor Dairy suggestive of pulsing nutrition coursing through biological systems. The film builds in intensity to highlight how the nutrition in milk can give us all the strength to give anything a go. The film is intended to act as a trailer to entice viewers to discover more about these individuals online.