GO STRONG

Short List
TitleGO STRONG
ClientFONTERRA BRANDS NEW ZEALAND, ANCHOR
Product / ServiceANCHOR MASTERBRAND
CategoryA01. Food
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Production EXIT FILMS Auckland, NEW ZEALAND

Brief Explanation

The film is an honest portrayal of nine real New Zealanders and how they’re displaying physical or mental strength in their everyday lives. From a celestial navigator to a refugee drag queen. An 80-year-old hip hop dancer to a stunt woman mother of three. These cinematic portrayals are intercut with more abstract and dynamic macro shots of Anchor Dairy suggestive of pulsing nutrition coursing through biological systems. The film builds in intensity to highlight how the nutrition in milk can give us all the strength to give anything a go. The film is intended to act as a trailer to entice viewers to discover more about these individuals online.

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Dave Brady Colenso BBDO Creative Director
Rachel Morgan Colenso BBDO International Group Business Director
Ben Hopkinson Colenso BBDO Business Director
Eddie Thomas Colenso BBDO Senior Account Manager
Lisa Divett Colenso BBDO Planning Director
Clare Morgan Fonterra Brand NZ, Anchor Director of Marketing
n/a MediaCom Media Agency
Steve Cochran Colenso BBDO Executive Creative Director
Jen Storey Colenso BBDO Head of Broadcast
Allison Yorston Fonterra Brand NZ, Anchor Group Marketing Manager
Mick Stalker Colenso BBDO Creative Group Head
Jim Walsh Colenso BBDO Senior Art Director
Vivienne Jaspers Exit Films Producer
Kiku Ohe Exit Films Director
Simon Price Exit Films Editor
Jeremy Rouse n/a - Independant Director Of Photography
Nigel Mortimer Blockhead Online Editor
Jon Cooper Franklin Road Sound Design
Mahuia Bridgeman Cooper Franklin Road Composer