REVERSE TEST DRIVE

Short List
TitleREVERSE TEST DRIVE
ClientŠKODA
Product / ServiceŠKODA SUPERB
CategoryB03. Cars & Automotive Products & Services
EntrantPHOTOPLAY FILMS Sydney, AUSTRALIA
Idea Creation DDB Sydney, AUSTRALIA
Production PHOTOPLAY FILMS Sydney, AUSTRALIA

Brief Explanation

SKODA Australia wanted to lay down the challenge to Australian drivers to test whether they could see the quality of the car beyond the badge. We created an online campaign as part of Skoda Australia's launch of the new Superb the most advanced and premium vehicle the brand has released to date. The campaign revolves around the insight that "Some see a badge, where others see Superb" Skoda decided to challenge the badge bias of Australian drivers, see the hilarious results of the test drive with a twist.

Credits

Name Company Position
Oliver Lawrance Photoplay Films Executive Producer
Joe Morris Cutting Edge Editor
Armand de Saint-Salvy Photoplay Films Director
Katherine Butterworth DDB Sydney Business Director
Frank Flick Freelancer Director Of Photography
Anna Wright-Hands DDB Sydney Agency Producer
Matt Chandler DDB Sydney Creative Director
Sam Pascoe DDB Sydney Copywriter
Bonnie Fay Photoplay Films Producer
Russell Masters Fanatic Flame Artist
Scott Maclean Cutting Edge Colourist
Steve Jackson DDB Sydney Creative Partner
Noah Regan DDB Sydney Creative Partner
Amanda Wheeler DDB Sydney Managing Partner
Links
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