Title | SMARTLINK 'CYBORG SALESMAN' |
Brand | ŠKODA AUSTRALIA |
Product / Service | ŠKODA FABIA |
Category | B03. Cars & Automotive Products & Services |
Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Idea Creation | DDB Sydney, AUSTRALIA |
Media | DDB Sydney, AUSTRALIA |
Production | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Oliver Lawrance | Photoplay Films | Executive Producer |
Joe Morris | Cutting Edge | Editor |
Suzanne Kim | Photoplay Films | Producer |
Armand de Saint-Salvy | Photoplay Films | Director |
Toby Talbot | DDB Sydney | Chief Creative Officer |
Vincent Osmond | DDB Sydney | Senior Copywriter |
Simon Veksner | DDB Sydney | Creative Director |
Amanda Wheeler | DDB Sydney | Marketing Partner |
Katherine Butterworth | DDB Sydney | Business Director |
Frank Flick | Freelancer | Director Of Photography |
Anna Wright-Hands | DDB Sydney | Agency Producer |
Peter Galmes | DDB Sydney | Creative Partner |
Jade Manning | DDB Sydney | Senior Art Director |
Sevda Cemo | DDB Sydney | Head of Content TVP |
SKODA Australia wanted to see how far customers would go to connect with their car, in a scenario people could both relate to or even wish for – buying a new car and being dazzled by futuristic technology. All caught on hidden cameras A Cyborg Salesman was created to demonstrate SKODA's latest technology, Smartlink and what it’s about. With USB implant in his arm connecting to the car, the science fiction of ‘Cyborg Salesman’ appeals to tech-heads, while still humorous and accessible for all.