SMARTLINK 'CYBORG SALESMAN'

Short List
TitleSMARTLINK 'CYBORG SALESMAN'
ClientŠKODA AUSTRALIA
Product / ServiceŠKODA FABIA
CategoryB03. Cars & Automotive Products & Services
EntrantPHOTOPLAY FILMS Sydney, AUSTRALIA
Idea Creation DDB Sydney, AUSTRALIA
Media DDB Sydney, AUSTRALIA
Production PHOTOPLAY FILMS Sydney, AUSTRALIA

Brief Explanation

SKODA Australia wanted to see how far customers would go to connect with their car, in a scenario people could both relate to or even wish for – buying a new car and being dazzled by futuristic technology. All caught on hidden cameras A Cyborg Salesman was created to demonstrate SKODA's latest technology, Smartlink and what it’s about. With USB implant in his arm connecting to the car, the science fiction of ‘Cyborg Salesman’ appeals to tech-heads, while still humorous and accessible for all.

Credits

Name Company Position
Oliver Lawrance Photoplay Films Executive Producer
Joe Morris Cutting Edge Editor
Suzanne Kim Photoplay Films Producer
Armand de Saint-Salvy Photoplay Films Director
Toby Talbot DDB Sydney Chief Creative Officer
Vincent Osmond DDB Sydney Senior Copywriter
Simon Veksner DDB Sydney Creative Director
Amanda Wheeler DDB Sydney Marketing Partner
Katherine Butterworth DDB Sydney Business Director
Frank Flick Freelancer Director Of Photography
Anna Wright-Hands DDB Sydney Agency Producer
Peter Galmes DDB Sydney Creative Partner
Jade Manning DDB Sydney Senior Art Director
Sevda Cemo DDB Sydney Head of Content TVP
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