ACTUAL REALITY
| Title | ACTUAL REALITY |
| Brand | JAGUAR LAND ROVER NEW ZEALAND |
| Product / Service | JAGUAR F-TYPE |
| Category | C01. Viral Film |
| Entrant | Y&R NZ Auckland, NEW ZEALAND |
| Idea Creation | Y&R NZ Auckland, NEW ZEALAND |
| Media | Y&R NZ Auckland, NEW ZEALAND |
| PR | Y&R NZ Auckland, NEW ZEALAND |
| Production | 8 Auckland, NEW ZEALAND |
| Contributing | LIQUID STUDIOS Auckland, NEW ZEALAND |
Credits
| Name | Company | Position |
|---|---|---|
| Josh Moore | Y&R New Zealand | Chief Operating Officer & Chief Creative Officer |
| Jono Key | Y&R New Zealand | Head of Planning |
| Victoria Meo | Y&R New Zealand | Account Director |
| Liz Rosby | Y&R New Zealand | Head Producer |
| Guy Denniston | Y&R New Zealand | Creative Director |
| Gavin Siakimotu | Y&R New Zealand | Creative Director |
| Gavin Siakimotu | Y&R New Zealand | Creative |
| Guy Denniston | Y&R New Zealand | Creative |
| Melanie Cutfield | Y&R New Zealand | Senior Account Manager |
| Mike Keen | Y&R New Zealand | Senior Account Manager |
| Amanda Sasano | Y&R New Zealand | Motion Graphics Artist |
| Michael Humphrey | Eight | Director |
| Katie Millington | Eight | Executive Producer |
| Gene Keelan | Eight | Producer |
| Jarrod Wright | Eight | Editor |
Brief Explanation
Jaguar invited the public at an automotive expo to experience the only virtual reality simulation worthy of the F-TYPE. One that turned out to be not-so-virtual. They were promised a next level VR experience in a Jaguar F-TYPE on, what looked like, a large motion simulator platform. A fake VR helmet played a distraction video while the car was secretly lowered and driven on to the adjacent arena by a precision driver. Hidden cameras inside the passengers’ helmets went live and they were taken on an adrenaline-pumping ride before being obliviously returned to the stand. They were then interviewed afterwards and shown video of their ride. Their reactions were genuine, no one was a paid actor or affiliated with the production of the film.