EVERYWHERE YOU LOVE
| Title | EVERYWHERE YOU LOVE |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | SAMSUNG PAY |
| Category | B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Jeongkeun Yoo | Cheil Worldwide | Chief Creative Officer |
| Wain Choi | Cheil Worldwide | Head of Creative Division |
| Marc Mangi Baek | Cheil Worldwide | Creative Director |
| Eunmin Lee | Cheil Worldwide | Art Director |
| Suntaeck Kim | Cheil Worldwide | Art Director |
| Hyesong Choe | Cheil Worldwide | Junior Art Director |
| Saehyuck Oh | Cheil Worldwide | Copywriter |
| Jungsuk Hahn | Cheil Worldwide | Copywriter |
| Euisun Chung | Cheil Worldwide | Account Director |
| Jun Park | Cheil Worldwide | Agency Producer |
| John S. Park | Addict Media Films | Director |
| Yuhyun Cha | Addict Media Films | Executive Producer |
| Jason Lee | Addict Media Films | Line Producer |
| Jongtae Hong | Cheil Worldwide | Account Manager |
| Kim White | Network Productions | Executive Producer |
| Diderik van Middelkoop | Massive Music | Music Composer, Audio Producer |
| Warren K. Lee | SRSC | Audio Producer |
| Werner Maritz | Freelancer | Director of Photography |
| Sejin Yoo | Editin | Editor |
| Sanghoon Jung | LOCUS | Lead Compositing Artist |
Brief Explanation
In order to show Samsung Pay’s wide acceptance, we follow people to their favorite places and shops they love. It starts with a girl who just finished her workout but ends up buying pastries in the bakery she loves. When she tries to pay, however, Samsung Pay girls suddenly appear dancing and singing as a metaphor meaning Samsung Pay works ‘everywhere you love’. The girls follow people to different places, including a man on a date, a guy in a toy store, and a couple at a street stall. Wherever they go, they delightfully surprise people with their charms. Just like Samsung Pay surprises people with its wide acceptance and easy use.