BE THE MASTER OF PAYMENTS
| Title | BE THE MASTER OF PAYMENTS |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | SAMSUNG PAY |
| Category | B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Jeongkeun Yoo | Cheil Worldwide | Chief Creative Officer |
| Wain Choi | Cheil Worldwide | Head of Creative Division |
| Marc Mangi Baek | Cheil Worldwide | Creative Director |
| Eunmin Lee | Cheil Worldwide | Art Director |
| Suntaeck Kim | Cheil Worldwide | Art Director |
| Hyesong Choe | Cheil Worldwide | Junior Art Director |
| Saehyuck Oh | Cheil Worldwide | Copywriter |
| Jungsuk Hahn | Cheil Worldwide | Copywriter |
| Euisun Chung | Cheil Worldwide | Account Director |
| Randy Woo | Cheil Worldwide | Senior Account Manager |
| Hyunwoo Kang | Cheil Worldwide | Account Manager |
| Jun Park | Cheil Worldwide | Agency Producer |
| John S. Park | Addict Media Films | Director |
| Sungbin Kim | Addict Media Films | Assistant Director |
| Yuhyun Cha | Addict Media Films | Executive Producer |
| Jason Lee | Addict Media Films | Line Producer |
| Jaeho Lee | Editin | Editor |
| Sangho Hong | Freelancer | Director of Photography |
| Yang Chanwoo | Floor6 | Music Composer, Music Arranger |
| Byun Jaehyun | Floor6 | Sound Designer |
Brief Explanation
The old "Master" with his apprentice arrives at an old town for grocery shopping. Grabbing eve-rybody’s attention the master uses his superpowers to move stuffs into the cart which the apprentice is carrying. But when it comes down to checking out the goods, his supernatural power doesn’t seem to work anymore. Looking embarrassed and puzzled, it’s show time for the apprentice. He simply uses Samsung Pay to make a payment. The real “Master” has arrived.