Title | AIA SAVEST™ |
Brand | AIA SINGAPORE PRIVATE |
Product / Service | AIA WEALTH PRO ADVANTAGE |
Category | B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
Entrant | BATES CHI & PARTNERS Singapore, SINGAPORE |
Idea Creation | BATES CHI & PARTNERS Singapore, SINGAPORE |
Production | BATES CHI & PARTNERS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Regional Business Director | Bates CHI&Partners | Joanna Chua |
Account Director | Bates CHI&Partners | Kelle Lim |
Loh Han Le | Bates CHI&Partners | Account Executive |
Anna Sayre | Bates CHI&Partners | General Manager |
Francis Wee | Bates CHI&Partners | Executive Creative Director |
Xander Lee | Bates CHI&Partners | Creative Director |
Regina Chan | Bates CHI&Partners | Creative Director |
Van Omila | Bates CHI&Partners | Art Director |
They say young love is never easy. The story unfolds as we see two boys sneaking peeks at their classmate, watching as she browses through colour pencils at the bookshop. Alas, she walks away disappointed with empty hands. The two immediately think about winning her heart with the colour pencils. One decides to invest in stationery to resell to his schoolmates, while the other scrimps and saves his money in a glass jar. Some time passes, but they haven’t achieved their goal. They realise that there was only one way to purchase the full set – by joining forces. Excitedly, they then rush to their love interest with their half of the set – only to discover that she had a twin! Now each girl had her colour pencils, and each boy had his girl. With the best of both worlds, perhaps achieving your goal isn’t that difficult after all.