AIA SAVEST™

TitleAIA SAVEST™
BrandAIA SINGAPORE PRIVATE
Product / ServiceAIA WEALTH PRO ADVANTAGE
CategoryB06. Financial Products & Services, Commercial Public Services, Business Products & Services
EntrantBATES CHI & PARTNERS Singapore, SINGAPORE
Idea Creation BATES CHI & PARTNERS Singapore, SINGAPORE
Production BATES CHI & PARTNERS Singapore, SINGAPORE

Credits

Name Company Position
Regional Business Director Bates CHI&Partners Joanna Chua
Account Director Bates CHI&Partners Kelle Lim
Loh Han Le Bates CHI&Partners Account Executive
Anna Sayre Bates CHI&Partners General Manager
Francis Wee Bates CHI&Partners Executive Creative Director
Xander Lee Bates CHI&Partners Creative Director
Regina Chan Bates CHI&Partners Creative Director
Van Omila Bates CHI&Partners Art Director

Brief Explanation

They say young love is never easy. The story unfolds as we see two boys sneaking peeks at their classmate, watching as she browses through colour pencils at the bookshop. Alas, she walks away disappointed with empty hands. The two immediately think about winning her heart with the colour pencils. One decides to invest in stationery to resell to his schoolmates, while the other scrimps and saves his money in a glass jar. Some time passes, but they haven’t achieved their goal. They realise that there was only one way to purchase the full set – by joining forces. Excitedly, they then rush to their love interest with their half of the set – only to discover that she had a twin! Now each girl had her colour pencils, and each boy had his girl. With the best of both worlds, perhaps achieving your goal isn’t that difficult after all.

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