ASIA FASHION FAIR 2016 “THE AFF SONG” VERSION FOR NAGOYA

TitleASIA FASHION FAIR 2016 “THE AFF SONG” VERSION FOR NAGOYA
BrandCHINATEX ADVERTISING & EXHIBITION
Product / ServiceASIA FASHION FAIR
CategoryB06. Financial Products & Services, Commercial Public Services, Business Products & Services
EntrantDENTSU INC. KANSAI Osaka, JAPAN
Idea Creation DENTSU INC. KANSAI Osaka, JAPAN
Media DENTSU INC. KANSAI Osaka, JAPAN
PR DENTSU INC. KANSAI Osaka, JAPAN
Production 21INCORPORATION Osaka, JAPAN

Credits

Name Company Position
Takahisa Yano DENTSU INC. KANSAI Creative Director, Copywriter
Masato Kamei 21incorporation Producer
Ikuto Oshima 21incorporation Production Manager
Noboru Sakashita IMAGICA WEST Corp. Editor
Tomohiro Niiyama THISMONKY Sound Designer
Tomonori Adachi freelance Music Artist
Kiyohumi Kawakatsu OmKatsu Co.,Ltd. coordinator
Kenu Nomura freelance Director
Usa Manitanon freelance Cameraman
Youhei Onishi THISMONKY Sound Engineer
Aya Yoshizaki Querl ENTERTAINMENT actor
Natsuki Miyake Querl ENTERTAINMENT actor
Atipong Wongsak freelance Hair and makeup
Hope Massive Modeling actor

Brief Explanation

The Asia Fashion Fair is Asia's largest OED and ODM exhibition of textile and fashion products, but it is not a particularly high-profile event. Taking advantage of that fact, three not-so-high-profile models were employed to appear in leotards on the beach. The singing and dancing of these women express their intense desire to become better known. Their underarm sweat symbolizes the lengths to which they will go.

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