RED ENVELOPE
| Title | RED ENVELOPE |
| Brand | TENCENT |
| Product / Service | TENCENT WEALTH |
| Category | B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
| Entrant | PUBLICIS GUANGZHOU, CHINA |
| Idea Creation | PUBLICIS GUANGZHOU, CHINA |
| Media | PUBLICIS GUANGZHOU, CHINA |
| PR | PUBLICIS GUANGZHOU, CHINA |
| Production | FISH FILM PRODUCTIONS Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Eirk Vervroegen | Publicis | PWW Creative Director |
| Sheena Zheng | Publicis Shanghai | Chief Creative Officer |
| Akae Wang | Publicis Shanghai | Executive Creative Director |
| Yolanda Zheng | Publicis Guangzhou | Senior Creative Director |
| Janet Zhu | Publicis Guangzhou | Senior Art Director |
| Shawn Xiong | Publicis Guangzhou | Art Director |
| King Wang | Publicis Guangzhou | Art Director |
| Raymond Zhang | Publicis Guangzhou | Art Director |
| Aiya Chu | Publicis Guangzhou | Senior Copywriter |
| Steven Li | Publicis Guangzhou | Copywriter |
| Lauren Liu | Publicis Shanghai | Managing Director |
| Song | Fish Production | Producer Assistant |
| Cenri Chen | Publicis Shanghai | Senior Account Director |
| Nicole Xue | Publicis Shanghai | Account Manager |
| Cherry Xie | Publicis Shanghai | Account Executive |
| Zero Lin | Fish Production | Director |
| Cugi Tsai | Fish Production | Executive Producer |
| Li Wen Jun | Fish Production | Assistant Director |
| Kingsley Chen | Fish Production | Director's Producer |
| Alex Lee | Fish Production | Producer |
| Guo miao | Fish Production | Location Manager |
| Kam Jin | Fish Production | Assitant Producer |
| Balla | Fish Production | Producer Assistant |
| Zhi Lin | Fish Production | Art Director |
| Cheng | Fish Production | Props |
| Guo Da Min | Fish Production | D.O.P |
| Yu | Fish Production | Focal point |
| Biao | Fish Production | Goffer |
| Fiona | Fish Production | Casting |
| Like Li | Fish Production | Stylist |
Brief Explanation
There are red envelops flying out from everywhere while people are touching their phones. We can see thousands of red envelops erupting from a locomotive's stack, and flying in different directions. They start from ancient villages, flying by downtown buildings, run into a dog and get rescued by some pigeons in the storm, despite of those difficulties, they finally made it, arriving at their destinations. Deliver people’s love to their loved ones.