ROBOT CHILD

TitleROBOT CHILD
BrandNISSAN
Product / ServiceALL NEW LIVINA
CategoryA05. Cars & Automotive Products & Services
EntrantSHAPE ADVERTISING TAIPEI, CHINESE TAIPEI
Idea Creation SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI

Credits

Name Company Position
Norman Lin SHAPE Advertising Group Creative Director

Brief Explanation

Most Asians spend most of their time working, and Taiwanese are no exception. Not only do their parents work long hours, children in Taiwan also spend a lot of time studying, with an average of 9.5 hours a day. Studying takes up much of their time, so much so that children in Taiwan's lives are monotonous. As a light recreational vehicle, NISSAN LIVINA takes the responsibility to encourage the next generation to live a relaxing, quality lifestyle. Thus, NISSAN LIVINA serves as the perfect tool to transform a robotic kid to be a real kid again. NISSAN LIVINA is the perfect vehicle to bring children back to nature.