Title | ROBOT CHILD |
Brand | NISSAN |
Product / Service | ALL NEW LIVINA |
Category | A05. Cars & Automotive Products & Services |
Entrant | SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI |
Idea Creation | SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Norman Lin | SHAPE Advertising | Group Creative Director |
Most Asians spend most of their time working, and Taiwanese are no exception. Not only do their parents work long hours, children in Taiwan also spend a lot of time studying, with an average of 9.5 hours a day. Studying takes up much of their time, so much so that children in Taiwan's lives are monotonous. As a light recreational vehicle, NISSAN LIVINA takes the responsibility to encourage the next generation to live a relaxing, quality lifestyle. Thus, NISSAN LIVINA serves as the perfect tool to transform a robotic kid to be a real kid again. NISSAN LIVINA is the perfect vehicle to bring children back to nature.