BAR-B-Q FULFILL

Bronze Spike
TitleBAR-B-Q FULFILL
ClientFOOD PASSION
Product / ServiceBAR-B-Q PLAZA
CategoryA06. Retail, e-Commerce, Restaurants & Fast Food Chains
EntrantGREYnJ UNITED Bangkok, THAILAND
Idea Creation GREYnJ UNITED Bangkok, THAILAND
Media L&R MEDIA Bangkok, THAILAND
Production PHENOMENA Bangkok, THAILAND
Production 2 CINE DIGITAL SOUND Bangkok, THAILAND
Production 3 YGGDRAZIL GROUP CO Bangkok, THAILAND

Brief Explanation

The film starts off as a typical restaurant ad showing mouth-watering images of food. A little girl and her dad are enjoying their meal until she asks whether they are actually making the most of it. Her confused and bemused dad avoids the topic but she insists on an answer. The dad and the waiter brainstorm on how they could make the most of everything in front of them. We go on a journey as they give us some of their thoughts: leftovers are repurposed into dog food, vegetables are used as fertilizer, used chopsticks are turned into placemats and plastic bottles in so many things. We end the film by asking the viewers to share their ideas on how we could all help reduce wastage.

Credits

Name Company Position
Ali Shabaz GREY GROUP SEA Chief Creative Officer
Per Pedersen GREY GLOBAL Chairman Global Creative Council
Jureeporn Thaidumrong GREYnJ United Chief Creative Officer
Andrew Chu GREYnJ United Executive Creative Director
Matthana Saetiaw GREYnJ United Art Director
Arnon Kantawang GREYnJ United Art Director
Worrawan Chailert GREYnJ United Copywriter
Subbaraju Alluri GREY GROUP Chief Executive Officer
Kanaporn Hutcheson GREYnJ United Managing Director
Konthamas Ratanasuvan GREYnJ United Client Service Director
Pojanee Sowantip GREYnJ United Account Director
Kodchakorn Walaphon GREYnJ United Account Executive
Nattabhat Jumpathong GREYnJ United Account Executive
Chalinee Songsroi GREYnJ United Social Media Specialist
Prapapan Lekda GREYnJ United Social Media Specialist
Jongkoch Dusittanakarin GREYnJ United Strategic Planner
Kanoksak Kanchanachutha GREYnJ United Agency Producer
Kidthungsamur Thongdang GREYnJ United Agency Producer
Sirichai Yotatikunchai GREYnJ United Art Director
Cholada Pengprapatna GREYnJ United Copywriter
Thanonchai Sornsrivichai Phenomena Director
Panida Ngamsompong Phenomena Producer