SHINE ON,FOREVER
| Title | SHINE ON,FOREVER |
| Brand | LUMINE CO. |
| Product / Service | NEWOMAN |
| Category | B07. Corporate Image & Sponsorship |
| Entrant | GEEK PICTURES Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | GEEK PICTURES Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Yoichi Komatsu | DENTSU INC. | n/a |
| Yuka Asano | GEEK PICTURES INC. | n/a |
| Yuri Uenishi | DENTSU INC. | n/a |
| Miwako Hosokawa | DENTSU INC. | n/a |
| Akiteru Tani | DENTSU INC. | n/a |
| Yukiya Yamane | DENTSU INC. | n/a |
| Aki Daisho | DENTSU INC. | n/a |
| Osamu Horiguchi | n/a | Freelance |
| Yuko Arakawa | FOUNDATION WORLD INC. | n/a |
| Mari Kobayashi | MEGANEFILM | n/a |
| Masaru Yamamoto | OMNIBUS JAPAN INC. | n/a |
| Keisuke Tominaga | PIANO INC. | n/a |
| MARK INC. | MARK INC. | n/a |
Brief Explanation
The busiest station in the world-Shinjuku. There, a commercial facility targeting women in their 30’s and 40’s called NEWoMan was born, and this campaign was to serve to announce its opening. Rather than gorgeous or flashy displays of beauty, the campaign appealed the power and vitality of modern women who choose quality items on their own will, expressed through portraits with lively and distinctive use of light.