THIS AUSTRALIAN LIFE

TitleTHIS AUSTRALIAN LIFE
BrandTAL
Product / ServiceTAL BRAND CAMPAIGN
CategoryA09. Financial Products & Services
EntrantBMF ADVERTISING Sydney, AUSTRALIA
Idea Creation BMF ADVERTISING Sydney, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Contributing RUMBLE STUDIOS Sydney, AUSTRALIA
Contributing 2 FRAMESTORE London, UNITED KINGDOM
Contributing 3 THE EDITORS Sydney, AUSTRALIA

Credits

Name Company Position
Cam Blackley BMF Executive Creative Director
Christina Aventi BMF Executive Planning Director
Lincoln Grice BMF Head of Design
David Warren BMF Group Planning Director
Alex Derwin BMF Creative Director
Dave Ladd BMF Art Director, Copywriter, Designer
Nicole Hetherington BMF Art Director
Simon Fowler BMF Copywriter
Stephen McArdle BMF Managing Director
Danielle Richards BMF Group Account Director
Aisling Colley BMF Senior Account Director
Kimberly Ngo BMF Account Manager
Jenny Lee-Archer BMF Head of TV & Content Production
Kim Gehrig Revolver/ Will O'Rourke Director
Serena Paull Revolver/ Will O'Rourke Producer
Tom Lindsay Trim London Editor
Ryley Brown Independent DoP

Brief Explanation

We worked with ex-pat Aussie director Kim Gehrig to create an authentic portrait of modern Australian life. As the characters in each scene progress in age, we celebrate the feeling and spirit of real Australians growing up. Of what it's like to identify as an Australian in 2016—and how lucky we really are. The film was scored by—another incredible export—Sia Furler’s mega-hit Chandelier. Our version re-imagined by a string quartet.