EAP CINEMA

Bronze Spike
TitleEAP CINEMA
ClientTHE SRI LANKA EYE DONATION SOCIETY
Product / ServiceSRI LANKA EYE DONATION SOCIETY
CategoryD01. Use of Film
EntrantLEO BURNETT SOLUTIONS Colombo, SRI LANKA
Idea Creation LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Media STARCOM WORLDWIDE SRI LANKA Colombo, SRI LANKA
Production 24 FRAMES Colombo, SRI LANKA

Brief Explanation

We hijacked one of the most popular Sinhala movies in the country –‘Madhura Charika’. We then picked the most intense 30 seconds in the actual movie and removed the visual component, leaving just the audio. As we took away the sight the screen read ‘if 30 seconds of blindness is unbearable to you, imagine those who have to live with it everyday.' This disruption resulted in the highest number of calls and pledges they have received in a single day. And double the number of call-ins and walk-ins since.

Credits

Name Company Position
Trevor Kennedy Leo Burnett Solutions Inc Chief Creative Officer
Eraj Wirasinha Leo Burnett Solutions Inc Creative Director
Athula Kathriarachchi Leo Burnett Solutions Inc Senior Creative Director
Mehnaz Ilhamdeen Leo Burnett Solutions Inc Head Of Operations
Chamari Priyabarshini Leo Burnett Solutions Inc Senior Executive - Broadcast Production
Caryll Van Dort The MSL Group Director
Prasad Chathuranga Leo Burnett Solutions Inc Illustrator / Art Director
Dilshard Ahamed Leo Burnett Solutions Inc Creative Consultant
Firzan Mulafer Publicis Solutions Account Director
Malaka Samith Leo Burnett Solutions Inc Copywriter
Nishat Omar Leo Burnett Solutions Inc Editor
Nadeera Warawita Leo Burnett Solutions Inc Art Director
Muditha Tharanga Leo Burnett Solutions Inc Art Director
Chandika Samaraweera Leo Burnett Solutions Inc Art Director
Jayana Silva Leo Burnett Solutions Inc Visualiser
Neelanie Goonetilleke Starcom Worldwide Sri Lanka Media Director
Nilusha Wanasinghe Starcom Worldwide Sri Lanka Senior Media Manager
Chandani Abeyratne Starcom Worldwide Sri Lanka Media Manager
Rameez Fazal Publicis Solutions Account Supervisor
Izky Faiz Publicis Solutions Account Manager
Nayanananda Perera Leo Burnett Solutions Inc Copywriter
Dileep Kulathunga Leo Burnett Solutions Inc Associate Creative Director