EAP CINEMA
Bronze Spike
| Title | EAP CINEMA |
| Brand | THE SRI LANKA EYE DONATION SOCIETY |
| Product / Service | SRI LANKA EYE DONATION SOCIETY |
| Category | D01. Use of Film |
| Entrant | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Idea Creation | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Media | STARCOM WORLDWIDE SRI LANKA Colombo, SRI LANKA |
| Production | 24 FRAMES Colombo, SRI LANKA |
Credits
| Name | Company | Position |
|---|---|---|
| Trevor Kennedy | Leo Burnett Solutions Inc | Chief Creative Officer |
| Eraj Wirasinha | Leo Burnett Solutions Inc | Creative Director |
| Athula Kathriarachchi | Leo Burnett Solutions Inc | Senior Creative Director |
| Mehnaz Ilhamdeen | Leo Burnett Solutions Inc | Head Of Operations |
| Chamari Priyabarshini | Leo Burnett Solutions Inc | Senior Executive - Broadcast Production |
| Caryll Van Dort | The MSL Group | Director |
| Prasad Chathuranga | Leo Burnett Solutions Inc | Illustrator / Art Director |
| Dilshard Ahamed | Leo Burnett Solutions Inc | Creative Consultant |
| Firzan Mulafer | Publicis Solutions | Account Director |
| Malaka Samith | Leo Burnett Solutions Inc | Copywriter |
| Nishat Omar | Leo Burnett Solutions Inc | Editor |
| Nadeera Warawita | Leo Burnett Solutions Inc | Art Director |
| Muditha Tharanga | Leo Burnett Solutions Inc | Art Director |
| Chandika Samaraweera | Leo Burnett Solutions Inc | Art Director |
| Jayana Silva | Leo Burnett Solutions Inc | Visualiser |
| Neelanie Goonetilleke | Starcom Worldwide Sri Lanka | Media Director |
| Nilusha Wanasinghe | Starcom Worldwide Sri Lanka | Senior Media Manager |
| Chandani Abeyratne | Starcom Worldwide Sri Lanka | Media Manager |
| Rameez Fazal | Publicis Solutions | Account Supervisor |
| Izky Faiz | Publicis Solutions | Account Manager |
| Nayanananda Perera | Leo Burnett Solutions Inc | Copywriter |
| Dileep Kulathunga | Leo Burnett Solutions Inc | Associate Creative Director |
Brief Explanation
We hijacked one of the most popular Sinhala movies in the country –‘Madhura Charika’. We then picked the most intense 30 seconds in the actual movie and removed the visual component, leaving just the audio. As we took away the sight the screen read ‘if 30 seconds of blindness is unbearable to you, imagine those who have to live with it everyday.' This disruption resulted in the highest number of calls and pledges they have received in a single day. And double the number of call-ins and walk-ins since.