HANDMADE HOMETOWN

TitleHANDMADE HOMETOWN
BrandSEIYU GK
Product / ServiceOPERATION OF RETAIL CHAIN STORES SELLING FOOD, APPAREL, GENERAL MERCHANDISE AND
CategoryB07. Corporate Image & Sponsorship
Entrant1-10HOLDINGS KYOTO, JAPAN
Idea Creation 1-10HOLDINGS KYOTO, JAPAN
Production 1-10HOLDINGS KYOTO, JAPAN
Production 2 NICE RAINBOW Tokyo, JAPAN
Production 3 IMURA OFFICE Tokyo, JAPAN
Production 4 STUDIO INTERFIELD CORPORATION Tokyo, JAPAN
Contributing SEIYU GK Tokyo, JAPAN
Contributing 2 SENDENKAIGI CO., LTD. Tokyo, JAPAN

Credits

Name Company Position
Shogo Tominaga 1-10HOLDINGS Inc. Creative Director
Tadashi Watano 1-10HOLDINGS Inc. Planner
Nobuko Sumimoto 1-10HOLDINGS Inc. Agency Producer
Hideaki Mizutani 1-10HOLDINGS Inc. Copywriter
Sota Tamura 1-10HOLDINGS Inc. Production manager
Hiro Kano NICE RAINBOW INC. Director
Rika Takahashi FREELANCE Assistant director
Nobuaki Imura IMURA OFFICE INC. Director of photograpy
Takashi Sekimori IMURA OFFICE INC. Camera operator
Sayaka Nanri IMURA OFFICE INC. Camera assistant
Yoshiya Isobe IMURA OFFICE INC. Camera assistant
Ryu Kitamura Ryu Kitamura Camera assistant
Haruka Okutsu IMURA OFFICE INC. Colorist
Ryosuke Kakuto FREELANCE Lighting director
Takeyasu Kobayashi Studio Interfield Corporation Sound engineer / Multi audio
Kumiko Mori FREELANCE Stylist
Satoko Toda Sendenkaigi Co., Ltd. Connector

Brief Explanation

This film poses the question of whether, today, after the passage of so many years, grownups can still recognize the bento lunches made by parents back in their schooldays. For the setting, we arranged a selection of box lunches crafted in the respective hometowns of young adults working in Tokyo, by their own parents . Participants were asked to search out the specific bento, which they had not eaten for over a decade or more, based on memories of the appearance, aroma and taste of those lunches. As it turned out, all correctly identified those past box lunches. The results indicate that for the Japanese, many of whom lose their native homes in natural disasters as a, images of handmade meals, so prepared by parents day after day, live on in their hearts as memories of “yet another hometown.”

Links

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