Title | HANDMADE HOMETOWN |
Brand | SEIYU GK |
Product / Service | OPERATION OF RETAIL CHAIN STORES SELLING FOOD, APPAREL, GENERAL MERCHANDISE AND |
Category | B07. Corporate Image & Sponsorship |
Entrant | 1-10HOLDINGS KYOTO, JAPAN |
Idea Creation | 1-10HOLDINGS KYOTO, JAPAN |
Production | 1-10HOLDINGS KYOTO, JAPAN |
Production 2 | NICE RAINBOW Tokyo, JAPAN |
Production 3 | IMURA OFFICE Tokyo, JAPAN |
Production 4 | STUDIO INTERFIELD CORPORATION Tokyo, JAPAN |
Contributing | SEIYU GK Tokyo, JAPAN |
Contributing 2 | SENDENKAIGI CO., LTD. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shogo Tominaga | 1-10HOLDINGS Inc. | Creative Director |
Tadashi Watano | 1-10HOLDINGS Inc. | Planner |
Nobuko Sumimoto | 1-10HOLDINGS Inc. | Agency Producer |
Hideaki Mizutani | 1-10HOLDINGS Inc. | Copywriter |
Sota Tamura | 1-10HOLDINGS Inc. | Production manager |
Hiro Kano | NICE RAINBOW INC. | Director |
Rika Takahashi | FREELANCE | Assistant director |
Nobuaki Imura | IMURA OFFICE INC. | Director of photograpy |
Takashi Sekimori | IMURA OFFICE INC. | Camera operator |
Sayaka Nanri | IMURA OFFICE INC. | Camera assistant |
Yoshiya Isobe | IMURA OFFICE INC. | Camera assistant |
Ryu Kitamura | Ryu Kitamura | Camera assistant |
Haruka Okutsu | IMURA OFFICE INC. | Colorist |
Ryosuke Kakuto | FREELANCE | Lighting director |
Takeyasu Kobayashi | Studio Interfield Corporation | Sound engineer / Multi audio |
Kumiko Mori | FREELANCE | Stylist |
Satoko Toda | Sendenkaigi Co., Ltd. | Connector |
This film poses the question of whether, today, after the passage of so many years, grownups can still recognize the bento lunches made by parents back in their schooldays. For the setting, we arranged a selection of box lunches crafted in the respective hometowns of young adults working in Tokyo, by their own parents . Participants were asked to search out the specific bento, which they had not eaten for over a decade or more, based on memories of the appearance, aroma and taste of those lunches. As it turned out, all correctly identified those past box lunches. The results indicate that for the Japanese, many of whom lose their native homes in natural disasters as a, images of handmade meals, so prepared by parents day after day, live on in their hearts as memories of “yet another hometown.”