HER TRUE FRIEND
| Title | HER TRUE FRIEND |
| Brand | WACOAL CORP. |
| Product / Service | TSUBOMI SCHOOL |
| Category | B07. Corporate Image & Sponsorship |
| Entrant | SPICEBOX Tokyo, JAPAN |
| Idea Creation | SPICEBOX Tokyo, JAPAN |
| Production | TAIYO KIKAKU Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Shu Mononobe | spicebox, inc | Executive Producer |
| Maki Shoji | spicebox, inc | Creative Director |
| Kentaro Tamiya | spicebox, inc | Media Planner |
| Yumi Haruta | spicebox, inc | Data Analyst |
| Hideyuki Murayama | CCPR | PR Planner |
| Shuhei Hosokawa | TAIYO KIKAKU co.,ltd. | Producer |
| Kazuma Kitada | TAIYO KIKAKU co.,ltd. | Director |
| Rino Tanaka | TAIYO KIKAKU co.,ltd. | Production Manager |
| Kaho Mizoguchi | TAIYO KIKAKU co.,ltd. | Production Manager |
| Tetsuro Hirano | freelance | Cinematographer |
| Thomas Suess | audioforce | Producer |
| Rei Kawai | UNIBA inc. | Technical Director |
| Hideyuki Saito | UNIBA inc. | Technical Director |
| AKI | CARNIVAL | Designer |
| Keita Nagahara | e-spirit Inc. | Casting Director |
| Michinari Maeda | TAIYO KIKAKU co.,ltd. | Editor |
| Shuji Daito | TAIYO KIKAKU co.,ltd. | Editor |
| Akari Tatsumi | TAIYO KIKAKU co.,ltd. | Sound Mixer |
| Yutaka Tanaka | TAIYO KIKAKU co.,ltd. | WEB Producer |
| Harumi Sato | TAIYO KIKAKU co.,ltd. | WEB Designer |
Brief Explanation
In the midst of changing moods and bodies, girls on the brink of becoming adults are burdened with worries that they can’t even tell their mothers. But in those situations, we became to realize that there was one existence that adolescent girls confide their true feelings to. A stuffed animal that was always right by their side from childhood. We decided to benefit from the cherished stuffed animal, broke the invisible walls between the girl and her mother, and challenged to have the girls true feelings revealed through it.