PURE DESIGN

Short List
TitlePURE DESIGN
ClientYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
Product / ServiceD&AD AWARDS 2015 EXHIBITION IN JAPAN
CategoryC03. Screens & Events
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 CREATIVE POWER UNIT Tokyo, JAPAN
Media DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production DENTSU INC. Tokyo, JAPAN
Production 2 CREATIVE POWER UNIT Tokyo, JAPAN
Production 3 TYO Tokyo, JAPAN

Brief Explanation

Design is a lifeline. Design makes our lives convenient and solves social problems, however invisible the design is. We set the theme of the exhibition: the mission of the design. The design motif is water pipelines, showing the way a fresh design travels through the world.

Credits

Name Company Position
Yuya Furukawa DENTSU INC. Executive Creative Director
Yoshihiro Yagi DENTSU INC. Creative Director
Haruko Tsutsui DENTSU INC. Copywriter
Yusuke Koyanagi DENTSU INC. Art Director
Daisuke Hatakeyama Creative Power Unit Art Director
Haruko Nakatani Creative Power Unit Designer
Marina Danjo DENTSU INC. Copywriter
Yoshiko Tomita DENTSU INC. Creative Producer
Yuta Harasawa TYO drive Producer
HORSTON HORSTON Director
Toru Sasaki handsome tracks Inc. Sound Producer