HOW TO GET PERFECT RED LIPS
Gold Spike Campaign
| Title | HOW TO GET PERFECT RED LIPS |
| Brand | MAKE LOVE NOT SCARS |
| Product / Service | ACID ATTACK |
| Category | B08. Charities, Public Health & Safety, Public Awareness Messages |
| 1 of 3 Campaign | |
| Entrant | OGILVY & MATHER MUMBAI, INDIA |
| Idea Creation | OGILVY & MATHER MUMBAI, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Rajiv Rao | Ogilvy & Mather | National Creative Director |
| Piyush Pandey | Ogilvy & Mather | Chief Creative Officer |
| Harshad Rajadhyaksha | Ogilvy & Mather | Executive Creative Director |
| Kainaz Karmakar | Ogilvy & Mather | Executive Creative Director |
| Geetanjali Jaiswal | Ogilvy & Mather | Associate Creative Director |
| Harshik Suraiya | Ogilvy & Mather | Associate Creative Director |
| Atul Kattukaran | First December | Director |
| Ganesh Pareek | First December | Producer |
| Bharat Nayak | The Logical Indian | Social Media Manager |
Brief Explanation
A series of beauty vlogs were launched on YouTube, where an acid attack survivor Reshma shares beauty tips with the world. Each vlog ended with a plea to crowd source signatures on a petition addressed to the Prime Minister of India for enforcing the ban on open sale of acid.