FIREFLY MAN
Gold Spike
| Title | FIREFLY MAN |
| Brand | INDEPENDENT INCUBATOR |
| Product / Service | OCEDEL |
| Category | A04. Durable Consumer Goods |
| Entrant | DRILL Tokyo, JAPAN |
| Idea Creation | DRILL Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| KAZUYA NAKAJIMA | DRILL | Creative Director |
| KOSUI YAMASHINA | GEEK PICTURES | Producer |
| WATARU SATO | TYO | Director |
| MASAKAZU TANIYAMA | TANIYAMA AD | Copywriter |
| MAKIKO ISAKA | TANIYAMA AD | Copywriter |
| SENZO UENO | TOKYO | Cinematographer |
| MITSUTAKA MIZUTANI | FREELANCE | GAFFER |
| RYO SUGIMOTO | Nouvelle Vague | Production Designer |
| SHOTARO TSURUMARU | OTOCO | SOUND PRODUCER |
| OMNIBUS JAPAN | OMNIBUS JAPAN | Post Production |
| WATARU SATO | TYO | Art Director |
Brief Explanation
Our brief was to develop a high impact ad that would stand out from the competition, once seen, never forgotten. The goal was to focus on the ability of “OCEDEL”, LED lights that has long-life and energy saving. From this, we developed the core idea of kind Dad willing to be a “firefly man” for his family and household budget.