Title | BAR-B-Q FULFILL |
Brand | FOOD PASSION |
Product / Service | BAR-B-Q PLAZA |
Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant | GREYnJ UNITED Bangkok, THAILAND |
Idea Creation | GREYnJ UNITED Bangkok, THAILAND |
Media | L&R MEDIA Bangkok, THAILAND |
Production | PHENOMENA Bangkok, THAILAND |
Production 2 | CINE DIGITAL SOUND Bangkok, THAILAND |
Production 3 | YGGDRAZIL GROUP CO Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Ali Shabaz | GREY GROUP | SEA Chief Creative Officer |
Per Pedersen | GREY GLOBAL | Chairman Global Creative Council |
Jureeporn Thaidumrong | GREYnJ United | Chief Creative Officer |
Andrew Chu | GREYnJ United | Executive Creative Director |
Matthana Saetiaw | GREYnJ United | Art Director |
Arnon Kantawang | GREYnJ United | Art Director |
Worrawan Chailert | GREYnJ United | Copywriter |
Subbaraju Alluri | GREY GROUP | Chief Executive Officer |
Kanaporn Hutcheson | GREYnJ United | Managing Director |
Konthamas Ratanasuvan | GREYnJ United | Client Service Director |
Pojanee Sowantip | GREYnJ United | Account Director |
Kodchakorn Walaphon | GREYnJ United | Account Executive |
Nattabhat Jumpathong | GREYnJ United | Account Executive |
Chalinee Songsroi | GREYnJ United | Social Media Specialist |
Prapapan Lekda | GREYnJ United | Social Media Specialist |
Jongkoch Dusittanakarin | GREYnJ United | Strategic Planner |
Kanoksak Kanchanachutha | GREYnJ United | Agency Producer |
Kidthungsamur Thongdang | GREYnJ United | Agency Producer |
Sirichai Yotatikunchai | GREYnJ United | Art Director |
Cholada Pengprapatna | GREYnJ United | Copywriter |
Thanonchai Sornsrivichai | Phenomena | Director |
Panida Ngamsompong | Phenomena | Producer |
The film starts off as a typical restaurant ad showing mouth-watering images of food. A little girl and her dad are enjoying their meal until she asks whether they are actually making the most of it. Her confused and bemused dad avoids the topic but she insists on an answer. The dad and the waiter brainstorm on how they could make the most of everything in front of them. We go on a journey as they give us some of their thoughts: leftovers are repurposed into dog food, vegetables are used as fertilizer, used chopsticks are turned into placemats and plastic bottles in so many things. We end the film by asking the viewers to share their ideas on how we could all help reduce wastage.