ANMUM & DAD - JACKAL
| Title | ANMUM & DAD - JACKAL |
| Brand | FONTERRA BRANDS (SINGAPORE) |
| Product / Service | ANMUM |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | BBDO ASIA Singapore, SINGAPORE |
| Idea Creation | BBDO ASIA Singapore, SINGAPORE |
| Production | THE MAKERS Singapore, SINGAPORE |
Credits
| Name | Company | Position |
|---|---|---|
| Primus Nair | BBDO Singapore Pte Ltd | Executive Creative Director |
| Jennyson Rosero | BBDO Singapore Pte Ltd | Visualiser |
| Mindy Yap | BBDO Singapore Pte Ltd | Planning Director |
| Mark Ibaviosa | BBDO Singapore Pte Ltd | Senior Copywriter |
| Elysia Lim | BBDO Singapore Pte Ltd | Art Director |
| Allison Tang | BBDO Singapore Pte Ltd | Account Director |
| Fenny Kor | BBDO Singapore Pte Ltd | Account Executive |
| Jackie They | BBDO Singapore Pte Ltd | Head of Content Producer |
| Ann May Chua | BBDO Singapore Pte Ltd | Senior Producer |
| Rebecca Nadilo | BBDO Singapore Pte Ltd | Head of Planning |
Brief Explanation
We drew parallels between nature’s best dads and real dads through an animal documentary video. We identified one stand up animal father, the male Jackal, and juxtaposed the narration against a dad teaching the importance of social interaction through rough play.