REALITY CAN BE UGLY
| Title | REALITY CAN BE UGLY |
| Brand | BELISSIMA BEAUTY CLINIC |
| Product / Service | BELISSIMA BEAUTY CLINIC |
| Category | B07. Corporate Image & Sponsorship |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Idea Creation | I&S BBDO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Yoshihisa Ogata | I&S BBDO inc.e | Executive Creative Director |
| Makoto Shimotsuura | BBDO J WEST | Copywriter |
| Tsuyoshi Shiozawa | VIDEO STATION Q Co.,Ltd. | Production Manager |
| Shoichi Furuya | BBDO J WEST | Creative Director |
| Kenichi Fukuyama | VIDEO STATION Q Co.,Ltd. | Producer |
| Yoshimasa Tei | VIDEO STATION Q Co.,Ltd. | Production Manager |
| Hiroyuki Otsuka | VIDEO STATION Q Co.,Ltd. | Production Manager |
| Fumihiro Eguchi | Freelance | Director |
| Kohei Sato | VIDEO STATION Q Co.,Ltd. | Sound Director |
| Yoshiko Sakamoto | Freelance | Hair Artist |
| Aya Yoshizaki | Querl ENTERTAINMENT | actress |
| Shigetarou Oba | Freelance | narrator |
| Minoru Noma | VIDEO STATION Q Co.,Ltd. | Editor |
| Ryuhei Omachi | VIDEO STATION Q Co.,Ltd. | Mixer |
Brief Explanation
Through an experiment, we showed that cosmetic surgery is a reasonable process by proving that in Japan, women’s appearances greatly affect men’s attitudes towards them.