UNBORN BABY
| Title | UNBORN BABY |
| Brand | CCTV |
| Product / Service | CCTV |
| Category | A13. Public Health & Safety |
| Entrant | BBH CHINA Shanghai, CHINA |
| Idea Creation | BBH CHINA Shanghai, CHINA |
| Production | VOLT Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Johnny Tan | BBH China Ltd. | Chief Creative Officer |
| Yu Kung | BBH China Ltd. | Executive Creative Director |
| Leo Zhang | BBH China Ltd. | Executive Creative Director |
| Jeffrey Sun | BBH China Ltd. | Creative Director |
| Jay Qian | BBH China Ltd. | Creative Director |
| Craig Howie | BBH China Ltd. | Creative Director |
Brief Explanation
CCTV in China has launched a Public Service TVC campaign highlighting the importance of environmental protection via the hopes of an unborn baby. The campaign asks over 1 billion people to think about China’s environment and the repercussions it has on future generations - a subject that is very sensitive in China. The campaign begs the question - If you’re a baby born in China today, imagine the very first breath of air that fills your lungs. How clean will that air be?