WHERE GREATNESS BEGINS
| Title | WHERE GREATNESS BEGINS |
| Brand | CADILLAC |
| Product / Service | AUTOMOTIVE |
| Category | A05. Cars & Automotive Products & Services |
| Entrant | McCANN WORLDGROUP Shanghai, CHINA |
| Idea Creation | McCANN WORLDGROUP Shanghai, CHINA |
| Production | GREENSPOT PRODUCTION Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Ng Tian It | McCann Shanghai | Chief Creative Officer |
| Yu Chun Kit | McCann Shanghai | General Creative Director |
| Joe Zhou | McCann Shanghai | General Creative Director |
| Steven Chung | McCann Shanghai | Creative Director |
| Eric Lu | McCann Shanghai | Creative Director |
| Kent Lu | McCann Shanghai | Creative Director |
| Robin Zhang | McCann Shanghai | Art Director |
| George Ooi | McCann Shanghai | Head of Production |
| Alen Sun | McCann Shanghai | Agency Producer |
| Tomaz Mok | McCann Shanghai | Chairman |
| Gayle Jill Lim | McCann Shanghai | English Copywriter |
Brief Explanation
2016 is Olympic year. When Cadillac wants to launch a brand campaign during this period to reinforce the brand’s daring spirit. We decided to take on the spirits from a different angle: Where greatness begins.