KINDLE FILM 2 (LIBRARY)
| Title | KINDLE FILM 2 (LIBRARY) |
| Brand | AMAZON INDIA |
| Product / Service | KINDLE |
| Category | A04. Durable Consumer Goods |
| Entrant | OGILVY & MATHER Bangalore, INDIA |
| Idea Creation | AMAZON Bangalore, INDIA |
| Production | CURIOUS Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Kainaz Karmakar | Ogilvy & Mather | Executive Creative Director |
| Harshad Rajadhyaksha | Ogilvy & Mather | Executive Creative Director |
| Ramakrishnan Hariharan | Ogilvy & Mather | Senior Creative Director |
| Nishant Jethi | Ogilvy & Mather | Creative Director Art |
| Vinay Pawaskar, Ashok Karkala, Mahesh Ambaliya, Harshada Shinde, Vikrant Rajan | Ogilvy & Mather | Creative Team |
| Kiran Ramamurthy | Ogilvy & Mather | Senior Vice President |
| Megha Jadhav | Ogilvy & Mather | Client Services Director |
| Deepa Kalwani | Ogilvy & Mather | Account Director |
| Avni Rao | Ogilvy & Mather | Account Director |
| Tanushree Dutta | Ogilvy & Mather | Senior Account Executive |
| Sreenesh Bhat | Ogilvy & Mather | Senior Vice President (Planning) |
| Shreyaa Ranjan | Ogilvy & Mather | Group Head (Planning) |
| Aarati Kakkad | Curious | Director |
| Shahzad Bhagwagar | Curious | Producer |
Brief Explanation
We see a grandmother and her grandson travelling in a plane. The grandmother is reading on the Kindle. She looks disappointed as the book gets over and wakes her grandson up. Her grandson wakes up, chooses a book from Kindle’s vast library and picks a new book for the grandmother to read. While the grandson goes back to sleep, the grandmother happily starts reading her new book.