SUPERMARKET (ONLINE VIDEO)
| Title | SUPERMARKET (ONLINE VIDEO) |
| Brand | SPORTSBET.COM.AU |
| Product / Service | MULTI BUILDER |
| Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | SPORTSBET Melbourne, AUSTRALIA |
| Idea Creation | SPORTSBET Melbourne, AUSTRALIA |
| Idea Creation 2 | DPR Richmond, AUSTRALIA |
| Production | PLAZA FILMS Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Raman Goraya | Sportsbet.com.au | Creative Manager |
| Richard Ralphsmith | DPR&Co | Executive Creative Director |
| Laurence Punshon | DPR&Co | Art Director |
| Michael Harris | DPR&Co | Copywriter |
| Chris Taylor | DPR&Co | Copywriter |
| Dave Wood | Plaza Films | Director |
| Lisa Ramsey | DPR&Co | Agency Producer |
| Dan Howe | Plaza Films | Assistant Director |
| Lee Thomson | Plaza Films | Producer |
Brief Explanation
In order to sell this to our male target audience, we created a supermarket for men – with everything you need in the one place. Our hero visits this supermarket and finds that all of his friends are there, loving every minute of it.