EXTREME!
| Title | EXTREME! |
| Brand | NISSIN FOODS HOLDINGS CO. |
| Product / Service | NISSIN YAKISOBA U.F.O. |
| Category | A01. Food |
| Entrant | SODA! COMMUNICATIONS Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 2 | NISSIN FOODS HOLDINGS CO., LTD. TOKYO, JAPAN |
| Media | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| Production | SODA! COMMUNICATIONS Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Yoshihisa Sawada | Soda! Communications Inc. | Producer |
| Kazunori Saito | DENTSU INC. | Executive Creative Director |
| Kashiwa Sato | SAMURAI CO., LTD. | Executive Creative Director |
| Yusuke Sato | DENTSU INC. | Creative Director/Planner/Copywriter |
| Kazunori Kawagoshi | DENTSU INC. | Art Director/Planner |
| Yujin Akita | DENTSU INC. | Art Director/Planner |
| Tatsuro Usui | DENTSU INC. | Art Director |
| Takao Fukushima | DENTSU CREATIVE FORCE INC. | Creative Producer |
| Wataru Koyanagi | Soda! Communications Inc. | Production Manager |
| Nori Okawa | Soda! Communications Inc. | Production Manager |
| Wataru Sato | TYO Inc. | Director |
| Hiroshi Machida | TFC Plus Corporation | Cameraman |
| Toshikatsu Yamamoto | freelance | Electrical Department |
| Tarou Kiba | Marbling Fine Arts | Production Design |
| Kazuhiro Sawataishi | SEPT Inc. | Costume Design |
| Yoshio Komatsu | Amazing Studio JUR | Costume Design |
| Yu Mitamura | Office YU Sound | Sound Department |
| Katsuya Yamada | aiin CO., LTD. | Music Producer |
| Hisanori Kido | OMNIBUS JAPAN INC. | CG Producer |
| Toshiro Tabata | OMNIBUS JAPAN INC. | Online Editer |
Brief Explanation
The commercial was made to look like a B-grade sci-fi film, as the product name, “Yakisoba U.F.O.” evokes thoughts of the world of science fiction. The world in this commercial has been given a perspective as thick as the yakisoba sauce itself. With the basic storyline of Princess Extreme being taken captive by the Evil King and rescued by her hero, Sauce, we've created a series of TV and online ads including a cheap-looking spin-off movie and a long-length movie explaining why the Evil King turned evil.