RESPECTING DIFFERENCES
| Title | RESPECTING DIFFERENCES |
| Brand | JAPAN TOBACCO |
| Product / Service | JT VISION |
| Category | A12. Corporate Image & Sponsorship |
| Entrant | AOI PRO Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Production | AOI PRO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Takako Sasaki | HAKUHODO Inc. | Creative Director |
| Tsuyoshi Takada | HAKUHODO Inc. | Planner |
| Kinya Okamoto | Okakin | Copywriter |
| Shin Nagashima | HAKUHODO Inc. | Art Director |
| Reki Hashimoto | HAKUHODO Inc. | Director |
| Akira Ise | HAKUHODO Inc. | Account Manager |
| Tasuku Ito | HAKUHODO Inc. | Account Manager |
| Shuzo Yamada | AOI Pro. Inc. | Producer |
| Ippei Ishibashi | AOI Pro. Inc. | Producer |
| Takashi Marukawa | AOI Pro. Inc. | Production Manager |
| Kosai Sekine | GLASSLOFT inc. | Director |
| Yoshinobu Yoshida | GLASSLOFT inc. | Cinematographer |
| Coshilo Ueno | Freelance | Lighting |
| Tateo Yanagimachi | GLASSLOFT inc. | Designer |
| Aki Mizutani | Cutters | Editor |
| Tomohiro Endo | Digital Garden Inc. | Editor |
| Katsuya Yamada | aiin CO., LTD. | Sound Design/Arrangements |
| Ali Shimogawara | UNITED WORKS inc. | Coordinator |
| toe | N/A | Artist |
| Sousuke Ikematsu | HoriPro Inc. | Narrator |
Brief Explanation
JT is embarking on a variety of activities that would create a society where both smokers and non-smokers can coexist. This TVC aims to portray the vision of this business with such concerns in mind.