VIDEO VOYEUR
| Title | VIDEO VOYEUR |
| Brand | YOUTUBE INDONESIA |
| Product / Service | YOUTUBE OFFLINE |
| Category | D01. Use of Film |
| Entrant | R/GA SYDNEY, AUSTRALIA |
| Idea Creation | R/GA SYDNEY, AUSTRALIA |
| Media | ESSENCE DIGITAL Singapore, SINGAPORE |
| Production | R/GA SYDNEY, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Dane Van Veen | R/GA Sydney | Art Director |
| Oliver Cavanagh | R/GA Sydney | Producer |
| Vanessa West | R/GA Sydney | Group Account Director |
| Hamish Stewart | R/GA Sydney | Executive Creative Director |
| Gavin McLeod | R/GA Sydney | Executive Creative Director |
| AJ Musial | R/GA Sydney | Creative Director |
| Kate Harrison | R/GA Sydney | Designer |
| Kate Allan | R/GA Sydney | Copywriter |
| Justine Cusack | R/GA Sydney | Social Stategist |
| Alex Weetch | R/GA Sydney | Senior Strategist |
| Cory Nicely | R/GA Sydney | Marketing Sciences Manager |
| Margo Lowry | R/GA Sydney | Content Producer |
| Gertjan Leppers | R/GA Sydney | Executive Production Director |
Brief Explanation
YouTube pre-roll ads usually come between you and your favourite videos. For YouTube Indonesia, we leveraged the targeted nature of the YouTube platform in a way that has never been done before, pulling our viewers into the pre-roll itself. When a user clicked or tapped on a YouTube video, they didn’t get a random pre-roll ad. They got the video they wanted to watch. They didn’t even know they were watching a pre-roll until a few seconds later when we revealed that the video was actually playing on someone else’s phone, and that they had been caught sneaking a peek. We left the viewer with a powerful message: There’s a smarter way to watch YouTube when you’re worried about quota. To maximise our reach, we created dozens of versions for trending content across YouTube Indonesia’s most popular categories - drama, comedy, how-tos, game shows, and some that were just plain weird.