AXE BLACK
| Title | AXE BLACK |
| Brand | UNILEVER JAPAN |
| Product / Service | AXE BLACK |
| Category | A03. Fast Moving Consumer Goods |
| Entrant | ASATSU-DK Tokyo, JAPAN |
| Idea Creation | ASATSU-DK Tokyo, JAPAN |
| Media | ASATSU-DK Tokyo, JAPAN |
| PR | ASATSU-DK Tokyo, JAPAN |
| Production | ASATSU-DK Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Fumiaki Takeuchi | ADK | Creative Director |
| Kensaku Morita | ADK | Planner |
| Yasuyuki Hori | ADK | Planner |
| Kota Tsukamoto | ADK | Art Director |
| Tetsuji Hasegawa | ADK | Copywriter |
| Hiroko Uchigaki | ADK | Account Director |
| Hiroaki Saito | ADK | Account Director |
| Ai Suzuki | ADK | Account Executive |
| Shota Shindo | ADK | Account Executive |
| Toshihiko Iizuka | ADK | Account Supervisor |
| Takumi Shiga | Caviar | Director |
| Zumi | Z-CUP | Director |
| Yuta Echigo | Z-CUP | Cameraman |
| Masanari Oike | Z-CUP | Lighting |
| Asuka Horie | CINQ-ART | Art Director |
| Takahiro Hashimoto | SHIMA | Hair & Make up Artist |
| Toshio Takeda | MILD | Stylist |
| Yuki Oikawa | CHANNEL 5 | Location Coordinate |
| Masanobu Motokawa | RAPALLO | Casting |
| Katsuya Yamada | AIIN | Music Artist |
| Satoshi Minakawa | AIIN | Photographer |
| Masashi Yamaguchi | TOHOKU SHINSHA | Producer |
| Yuki Shimizu | TOHOKU SHINSHA | Production Manager |
Brief Explanation
Many colors fly about the city. The colors symbolize the noise around us that makes us confused of who we really are. A man dressed in BLACK is casually walking through such disturbance, without being stained by any of the colors. The man is pulled away from the party by a strikingly gorgeous woman, and the couple leaves the crowd. STAY UNSTAINED. NEW AXE BLACK. Makes your hair “Fixed without Fixing”