HELLO
Short List
| Title | HELLO |
| Brand | NZ TRANSPORT AGENCY |
| Product / Service | ROAD SAFETY |
| Category | C01. Viral Film |
| Entrant | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
| Idea Creation | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
| Production | CURIOUS FILM Auckland, NEW ZEALAND |
Credits
| Name | Company | Position |
|---|---|---|
| Emily Beautrais | Clemenger BBDO / Proximity | Creative Director |
| Steve Hansen | Clemenger BBDO / Proximity | Art Director |
| Jen Gasson | Clemenger BBDO / Proximity | Producer |
| Mike Gwyther | Clemenger BBDO / Proximity | Copywriter |
| Matt Barnes | Clemenger BBDO / Proximity | Account Manager |
| Adrian Stephenson | NZ Transport Agency | Senior Education Advisor |
| Matt McNeil | OMD | Managing Partner |
| Katy Baker | OMD | Senior Account Manager |
| Georgia McNaught | OMD | Account Manager |
| Ric Cantor | Curious Films | Director |
| Matt Noonan | Curious Films | Executive Producer |
| Stu Giles | Curious Films | Producer |
| Crighton Bone | Curious Films | Director Of Photography |
| Luke Haigh | Curious Films | Editor |
| Jim Hall | Franklin Rd | Music Arrangement |
| Jonathan Hughes | Franklin Rd | Music Licensing |
| Brigid Alkema | Clemenger BBDO / Proximity | Executive Creative Director |
| Marty Gray | Clemenger BBDO / Proximity | Producer |
| Bethany Omeri | Clemenger BBDO / Proximity | Account Director |
| Paul Stent | Clemenger BBDO / Proximity | Audio Engineer |
| Linda Major | Clemenger BBDO / Proximity | Group Account Director |
| Paul Graham | NZ Transport Agency | Principal Scientist |
| Rachel Prince | NZ Transport Agency | Principal Advisor |
| Emily Beautrais | Clemenger BBDO / Proximity | Creative Director |
Brief Explanation
In different cars, different young drivers reach for the phones. Their passengers intercept them, offering a warm palm where the unsuspecting driver expects the smooth, cool surface of their phone. This well-timed gesture of friendship is set to the loving melody of Lionel Richie’s ‘Hello, is it me you’re looking for?’