LOVE DRAWING
| Title | LOVE DRAWING |
| Brand | MSH |
| Product / Service | LOVE LINER |
| Category | A03. Fast Moving Consumer Goods |
| Entrant | BASE Tokyo, JAPAN |
| Idea Creation | BASE Tokyo, JAPAN |
| Production | PLATON Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Tomohiro Nishijima | BASE | Creative Director |
Brief Explanation
To express the eyeliner’s characteristic “free and perfect control with a thin nib”, we have painted “clothes” on a female’s body using the product’s five colors. By drawing very realistic “clothes”, it has attracted the audience to replay the movie clip again.