A GIANT'S STORY
Silver Spike
| Title | A GIANT'S STORY |
| Brand | AMBUJA |
| Product / Service | AMBUJA CEMENT |
| Category | A04. Durable Consumer Goods |
| Entrant | PUBLICIS INDIA Mumbai, INDIA |
| Idea Creation | PUBLICIS INDIA Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Bobby Pawar | Publicis Communications Pvt Ltd. | Chief Creative Officer |
| Jigar Fernandes | Publicis Communications Pvt Ltd. | Executive Creative Director |
Brief Explanation
Almost every cement brand talks about strength. The task was to tell the same strength story differently. Enter The Great Khali. The 7 feet 350 pound WWE champion from India - a giant, both literally and in terms of international popularity. We told a story about this giant’s struggles with living in a home incapable of handling his strength. And how Ambuja Cement came to his rescue.